The TV show Ghost Hunters is largely responsible for bringing this to public attention; it’s another name for paredoilia, the two terms mean more or less the same thing.

Matrixing is the term the Ghost Hunters use to describe the misidentification of something ordinary as something unusual. It comes into play most often when people take photographs and spot something in the picture they are sure was not there when the photo was taken. Often, it is a face or figure and seems to be human.

Why Does Matrixing Happen?

One explanation is that recognizing other humans, and the faces of parents, is the first skill a baby learns. Pattern recognition of this sort is also a survival tool, giving the earliest humans a way to spot predators in hiding. The skill is so fundamental that, when presented with a random set of patterns the human brain attempts to make sense of what it sees. If it can possibly resolve that random pattern into a familiar object or image, it will.